Website Privacy Policy

How Dart Leader collects and uses information through its website, assessments, consulting services, and communications.

Last Updated: September 8, 2026

1. Introduction

Dart Leader LLC (“Dart Leader,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information that we collect through our websites, online assessment tools, forms, communications, and consulting and technology services.

This Privacy Policy describes how Dart Leader collects, uses, discloses, retains, and protects information when you:

• visit or use a Dart Leader website;

• complete an assessment, questionnaire, survey, diagnostic, readiness evaluation, or similar online tool;

• submit information through a website form;

• request information, services, or support from Dart Leader;

• communicate with us by email, telephone, SMS/text message, or other channels;

• participate in a consulting, technology, strategy, or other engagement with Dart Leader; or

• otherwise interact with Dart Leader in connection with our services.

This Privacy Policy applies to information collected through Dart Leader’s websites and online services unless a separate privacy notice applies to a particular service, engagement, or program.

If Dart Leader provides services to a company, organization, or other client and processes information on that organization’s behalf, the organization’s agreement with Dart Leader and its own privacy practices may also apply.

2. Information We Collect

Depending on how you interact with Dart Leader, we may collect the following categories of information.

2.1 Information You Provide

You may provide information directly to us when you:

• complete an online assessment or questionnaire;

• submit a contact or consultation request;

• register for an event, webinar, meeting, or other activity;

• request information about our services;

• communicate with us;

• subscribe to communications;

• respond to surveys or other requests for information; or

• otherwise use our website or services.

This information may include your:

• name;

• business or organization name;

• job title or role;

• email address;

• telephone or mobile number;

• mailing or business address;

• professional or organizational information;

• responses to assessments, questionnaires, surveys, and diagnostic tools;

• information about your organization’s operations, technology, strategy, processes, or business needs;

• information contained in communications with us; and

• other information you choose to provide.

2.2 Assessment Information

Dart Leader may provide online assessments designed to evaluate organizational, technological, strategic, operational, or other business-related matters.

Assessment responses may include information about an organization, its operations, technology environment, processes, personnel, business practices, goals, challenges, or other matters relevant to the assessment.

You should not submit sensitive personal information, passwords, authentication credentials, Social Security numbers, financial account numbers, or other information that is not reasonably necessary to complete an assessment unless the assessment specifically requests such information and provides appropriate instructions.

Where an assessment is completed on behalf of an organization, the individual completing the assessment represents that they are authorized to provide the information they submit.

2.3 Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain technical and usage information, including:

• IP address;

• browser type and version;

• device type;

• operating system;

• approximate geographic information derived from an IP address;

• referring and exit pages;

• pages viewed;

• links clicked;

• dates and times of visits;

• website interaction and usage information;

• diagnostic information; and

• information collected through cookies and similar technologies.

We may use this information to operate, secure, analyze, and improve our websites and services.

2.4 Information From Organizations and Third Parties

Dart Leader may receive information from your employer, organization, business partner, scheduling system, client organization, technology provider, or other third party in connection with providing services.

For example, a Dart Leader client may provide us with information about individuals who are authorized to participate in an assessment, consulting engagement, event, appointment, or other service.

3. How We Use Information

We may use information we collect for the following purposes:

3.1 Providing Services

We may use information to:

• provide assessments and related reports or recommendations;

• provide consulting, strategy, technology, and other services;

• communicate with you regarding an engagement;

• schedule meetings and appointments;

• respond to inquiries and requests;

• administer accounts or client relationships; and

• provide customer or technical support.

3.2 Assessment and Analysis

We may use assessment responses and related information to:

• administer assessments;

• calculate or generate assessment results;

• prepare reports, recommendations, or other deliverables;

• identify organizational opportunities, risks, gaps, or areas for improvement;

• provide consulting recommendations;

• evaluate trends and patterns; and

• improve our assessment tools and services.

Where reasonably possible, we may use aggregated or de-identified information for analysis, benchmarking, research, reporting, and service improvement.

3.3 Communications

We may use contact information to send communications relating to services, assessments, appointments, events, requests, and our business relationship with you.

Where required by law, we will obtain appropriate consent before sending marketing communications.

3.4 Website Operations and Improvement

We may use information to:

• operate and maintain our websites;

• personalize or improve website functionality;

• understand how visitors use our websites;

• troubleshoot technical problems;

• analyze website performance;

• improve user experience; and

• develop and improve products, assessments, and services.

3.5 Security, Fraud Prevention, and Compliance

We may use information to:

• protect the security and integrity of our websites and systems;

• detect and prevent fraud, abuse, and unauthorized activity;

• investigate security incidents;

• enforce our agreements and policies;

• comply with legal and regulatory requirements; and

• protect our rights, property, and users.

4. Cookies and Similar Technologies

Dart Leader and our service providers may use cookies, pixels, tags, analytics tools, and similar technologies to operate and understand our websites.

These technologies may be used to:

• remember preferences;

• maintain website functionality;

• understand website traffic and usage;

• measure the effectiveness of communications;

• identify technical problems;

• improve website performance; and

• support security.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of the website.

Where required by applicable law, we will provide additional choices concerning cookies or similar technologies.

5. How We Share Information

Dart Leader does not sell personal information.

We may disclose information in the following circumstances:

5.1 Client Organizations

When Dart Leader provides an assessment, consulting service, or other service on behalf of an organization, we may provide relevant information, assessment results, reports, or other deliverables to that organization.

The organization may have its own privacy policies and may determine how information it receives from Dart Leader is used.

5.2 Service Providers

We may share information with vendors and service providers that perform services on our behalf, including providers of:

• website hosting;

• cloud storage;

• assessment and survey technology;

• analytics;

• communications;

• email;

• SMS/text messaging;

• scheduling;

• customer relationship management;

• cybersecurity;

• information technology;

• payment processing, where applicable; and

• other business or technology functions.

These providers may access or process information only as reasonably necessary to perform services for Dart Leader or its clients and subject to applicable contractual or legal requirements.

5.3 Professional Advisors

We may disclose information to attorneys, accountants, auditors, insurers, consultants, and other professional advisors when reasonably necessary to obtain professional advice or manage our business.

5.4 Legal and Safety Matters

We may disclose information where we reasonably believe disclosure is necessary to:

• comply with applicable law, regulation, legal process, or governmental request;

• enforce our agreements or policies;

• investigate fraud or abuse;

• protect the rights, property, or safety of Dart Leader, our clients, users, or others; or

• respond to an emergency.

5.5 Business Transactions

If Dart Leader is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may be transferred as part of that transaction, subject to applicable law and appropriate safeguards.

6. SMS and Text Messaging

Dart Leader may use SMS/text messaging to provide servicing communications, including appointment confirmations and reminders, scheduling updates, event notifications, service alerts, and similar transactional or relationship-based communications.

When you participate in a Dart Leader SMS program, we may collect:

• your mobile telephone number;

• your name or other account identifiers;

• the content of messages sent to or received from you;

• message timestamps;

• delivery information;

• carrier and routing information;

• limited device or network information; and

• records of your SMS consent, preferences, and opt-out requests.

We may receive this information directly from you, from an organization on whose behalf we provide services, from scheduling systems, or from communications providers.

Where required by law or applicable carrier requirements, Dart Leader or its client organization will obtain consent before sending SMS messages.

You may opt out of SMS communications by replying “STOP” to the applicable message or by following the other opt-out instructions provided in the message. You may reply “HELP” for assistance.

Opting out of servicing SMS messages does not necessarily prevent Dart Leader from communicating with you through other channels or from sending communications that are legally or operationally necessary where permitted by law.

Dart Leader does not use servicing SMS message content to profile individuals for unrelated marketing without obtaining any consent required by law.

For additional information concerning our SMS practices, please see the Dart Leader SMS Privacy Policy published separately on this website.

7. Legal Bases for Processing

Where applicable law requires us to identify a legal basis for processing personal information, we may process information based on one or more of the following:

• Performance of a Contract: To provide services, administer assessments, communicate regarding engagements, and fulfill contractual obligations.

• Legitimate Interests: To operate and improve our business, websites, technology, security, and services; prevent abuse; maintain records; and protect our legal interests, where permitted by law.

• Consent: Where consent is required for a particular processing activity.

• Legal Obligations: To comply with applicable laws, regulations, legal processes, and governmental requirements.

8. Data Retention

We retain personal information for as long as reasonably necessary to:

• provide the requested services;

• administer and document assessments and engagements;

• maintain business and transaction records;

• maintain records of consent and communication preferences;

• comply with legal, regulatory, tax, accounting, contractual, and professional obligations;

• resolve disputes;

• enforce agreements; and

• protect our business and users.

Retention periods may vary depending on the nature of the information and the purpose for which it was collected.

We may retain aggregated or de-identified information for longer periods where permitted by law.

9. Data Security

Dart Leader uses reasonable technical, administrative, and organizational safeguards designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.

Security measures may include access controls, authentication, monitoring, vendor management, secure transmission methods, and other safeguards appropriate to the nature of the information and the services provided.

However, no method of transmission over the Internet or method of electronic storage is completely secure. Accordingly, we cannot guarantee that information will never be accessed, disclosed, altered, or destroyed through a security incident.

If Dart Leader experiences a security incident involving personal information, we will respond in accordance with applicable law, including applicable breach-notification requirements.

10. International Processing

Dart Leader is based in the United States. Depending on the location of our service providers, clients, users, or the systems through which our services are provided, information may be processed or stored in countries other than the country in which it was originally collected.

Those countries may have data protection laws that differ from the laws of your jurisdiction.

Where required by applicable law, Dart Leader will implement appropriate safeguards for cross-border transfers of personal information.

11. Children’s Privacy

Our website and services are intended for businesses and adults and are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13 through our website. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

12. Your Privacy Rights

Depending on your location and applicable law, you may have rights concerning personal information we maintain about you.

These rights may include:

• requesting access to personal information;

• requesting a copy of personal information;

• requesting correction of inaccurate information;

• requesting deletion of personal information, subject to applicable exceptions;

• requesting restriction of or objecting to certain processing;

• withdrawing consent where processing is based on consent; and

• exercising certain rights regarding marketing communications or other uses of personal information.

Certain laws provide additional rights to residents of particular states or jurisdictions.

To exercise an applicable privacy right, contact us using the information in Section 15.

We may need to verify your identity before processing certain requests. We may also decline or limit a request where permitted or required by applicable law.

If Dart Leader processes information solely on behalf of one of its business clients, you may also need to direct your request to that client. Where appropriate, Dart Leader will assist its client in responding to the request.

13. Third-Party Websites and Services

Our website may contain links to websites, applications, platforms, or services operated by third parties.

Dart Leader is not responsible for the privacy, security, or content practices of third parties that operate those services.

We encourage you to review the privacy policies of third-party websites and services before providing them with personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, legal requirements, or other circumstances.

When we make material changes, we will update the “Last Updated” date at the top of this policy and may provide additional notice where required by law.

Your continued use of our website or services after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy to the extent permitted by law.

15. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, or if you wish to exercise a privacy right, please contact:

Dart Leader, LLC.
Attn: Privacy
Email: Compliance@dartleader.com
Phone: 202-556-1102

When submitting a privacy request, please provide enough information for us to understand and respond to your request. We may request additional information to verify your identity where required or permitted by law.